Sep 20, 2018
A segment from Chapter 5 of Master Your
Story When you're talking to a five-year-old about
going to the dentist, the conversation would be about defining what
each part of the dentist office is, who the assistant is, who the
dentist is, what the machinery looks like. You would be describing
the tools that they would use, and many of the things that they
would need to know to be comfortable when they arrive at the dental
office. You would not be speaking of the gas, or the shots, nor the
painful things that a dentist office would be to a five-year-old
going for the first time. Preparation is an important part of going
to the dentist.
Audience preparation would be the
same. They do not need to understand, as a brand new salesperson or
a brand new person, how long a labor's going to be, how long it's
going to be before they make a million dollars. That's not going to
solve their problem, nor is it going to encourage or empower them
to take one single next step. However, if you can paint the picture
that allows them where they are to have an answer, to have
encouragement, to have empowerment, to have a process, to have a
how-to, then you've truly given the maturity of the audience hope,
that they can enact change in their lives and others. If you skip
three to five steps and start talking past things they've ever
experienced, or can reach to envision, you have just taken them to
a place of perhaps pain, or shame, or less than, or inability to be
enough. You can see these powerful emotions would have effect on
how the audience receives what you had to say. This is something
most speakers and storytellers, in the beginning, do not consider,
or they are worried about how they look, how the story sounds, if
they're dressed well, and if the audience will even show up. The
professional story is exactly that. It's a prepared story with
intent, with an outcome to deliver with absolute
professionalism.