Aug 23, 2018
We are beginning to enter a time of change in regards to media
and how we consume information. While many people think that we are
stuck in the time of social media, I believe that we are actually
entering a new realm of the social media world – one where
transparency and popularity govern what is said and what is being
pushed out to large audiences.
Mainstream social mediums, such as
Twitter, Snapchat, and Instagram will always appeal to a large
group of people, but how will our discussions on social media sites
change? We are seeing glimpses of this shift already with major
blogging websites that make sharing ideas, articles, and
information incredibly easy, taking away from traditional blogs or
traditional media. Blogging sites like Medium or Steemit allow for
the most popular articles to be pushed to the top of the page, or
even to make money for individual bloggers – this is change. The
key to this social media shift, if you will, is finding how
consumers and companies can use social media to their benefit. What
social mediums will work for your particular business? Maybe
Twitter, in Elon Musk’s case. Maybe Instagram, or Medium for more
traditional blog posts or pictures, but also maybe Telegram, or
Reddit for an incredibly transparent approach to the business. This
is the path that must be studied because the times of every
business going to Facebook are passing. People are starting to find
the most efficient ways of talking to their communities, leaving
behind aspects of social media that have been created in this era
of Zuckerberg.